Eterniti launches the Artemis
Eterniti, a small British luxury carmaker has launched its first model, the Artemis. Based on the current
Porsche Cayenne Turbo,
the Artemis began life as the Hemera and was unveiled at the 2011
Frankfurt Motor Show. The ‘Super-SUV’ (a term coined by the company for
this vehicle) was re-christened the Artemis and then re-launched at the
2012 Beijing Motor Show.
If the Cayenne is a luxurious supercar on big wheels, then the
Artemis is a Cayenne decked up to replicate the luxuriousness of
Buckingham Palace. On the outside the car has been hand-built with
panels made from carbon composites. It can be painted in a variety of
colours and be trimmed both inside and outside as per the buyers choice.
The Artemis sits on massive 23-inch alloy wheels which have been shod
with 315/25 tyres.
However, the ‘my crossover is a moving palace’ theme really starts to
come alive when you step inside. The rear cabin has been kitted in a
combination of leather seats, quilted floor coverings and lambswool
rugs. This in combination with a wood and carbon fibre finish on the
doors gives it a super luxurious feel.
The back also gets its own climate control, reclining seats, drinks
chiller (complete with crystal glasses) and optional star-light roof
lining. Up front, most of Porsche’s electronics, stalks, controls and
gauges have been retained albeit with a bit of re-branding and the
luxury treatment.
Underneath the hood, a 4.8-litre twin-turbo V8 engine produces 600bhp
and 750Nm of torque. This pushes the crossover from 0-100kph in 4.5
seconds to a top speed of 290kph. The company says the car was
test-driven by former F1 driver Johnny Herbert.
Here is the bombshell, all this luxury is yours for a ‘modest’
210,000 Pound Sterling (Rs 1.8 crore before taxes and duties), except in
China where the company has planned a different pricing strategy
altogether. While it is strange that Eterniti has released this car in
midst of a financial crisis across Europe, their special pricing policy
for China provides hints as to where they actually want to target the
crossover.
The new 530d M Sport houses the same 3.0-litre, 6-cylinder diesel mill
as the no discontinued one with the same 258bhp power output as before.
However, the M Sport package does add to the looks and feel of the car.
The interiors feature a multi-functional steering wheel wrapped in
leather, M sport seats for driver and co-passenger, door sills with the
‘M’ badge and a special anthracite color headliner as part of the seat
package. The i-Drive system is now featured on a bigger 10.2 inch LCD
display screen.
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